Mazda Car Blog for Owner

PRLog (Press Release)– May 30, 2011– A new Lexus sedan sold in the U.S. comes with an 1,100-page user's manual. But a new Hyundai Equus sedan comes with an electronic user's manual on a free iPad, which can also be used to book free service pickups and deliveries. And while the Equus is being fixed, Hyundai lends the owner a Genesis sedan at no cost.

Hyundai's aggressive marketing is playing a huge role in the carmaker's sizzling performance in the U.S. market. Its assurance alfa romeo buy-back program, which was launched in 2009 and allowed customers to return their new cars if they lost their jobs, was an entirely new idea.

Aimed at soothing the auto part fears of U.S. consumers hit by the global financial crisis, the program was chosen as one of the best advertising efforts of the year by the Wall Street Journal in 2009. Only 350 customers returned car news their cars under the program by the time it ended last month. It was a major advertising success that significantly boosted Hyundai's image at very little cost.

Beth Comstock, the chief marketing officer of GE, called Hyundai's efforts during the financial crisis "fearless." She wrote on her Internet blog that chrysler while most companies cut back on marketing costs during crises, Hyundai succeeded through very aggressive marketing, and recommended others to benchmark 1086274749  the automaker.

Visit Tameron Hyundai's website for more information on the Hyundai Line up & look for Hyundai comercials during the NBA Finals.

www.tameronhyundai.com

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